In 1953 Ahlgrens candy factory decided to try start producing marshmallows. The results was not what they imagined to be, instead it turned out to be small pieces of foam candy that resembled the shape of a car. The cars tasted fantastic so they decided to not change anything and stuck to the shape looking car. Ahlgrens bilar, Sweden’s most tastiest car candy!
The purpose with this campaign was to highlight Ahlgrens Bilar new flavor, Gröna Bilar. The icons posted a TikTok competition, in which five of the their followers had chance to win a years worth of the new flavor, Gröna Bilar.
A small selection of the chosen icon’s posts.
The campaign went live 11 days after the brief was posted in the app, with an amazing reach rate.
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