Ahlgrens Bilar
Gröna bilar
The brand
Ahlgrens Bilar
In 1953 Ahlgrens candy factory decided to try start producing marshmallows. The results was not what they imagined to be, instead it turned out to be small pieces of foam candy that resembled the shape of a car. The cars tasted fantastic so they decided to not change anything and stuck to the shape looking car. Ahlgrens bilar, Sweden’s most tastiest car candy!
Campaign objective
The purpose with this campaign was to highlight Ahlgrens Bilar new flavor, Gröna Bilar. The icons posted a TikTok competition, in which five of the their followers had chance to win a years worth of the new flavor, Gröna Bilar.
The posts
A small selection of the chosen icon’s posts.
Campaign KPI's
The campaign went live 11 days after the brief was posted in the app, with an amazing reach rate.
No. of icons
345,8k
Views
3,2%
Icon engagement
Interactions
6
36 401