The leading brand in the Nordics for home interior textiles

The brand



Hemtex is the leading brand in the Nordics for home interior textiles. With more than 130 stores and an inspiring e commerce offering they offer textiles and interior products with high quality and surprisingly low prices.


With a high ambition on sustainibility through the whole chain of production Hemtex offer everything from sheets to curtains to carpets and want to make it as nice as possible for you to come home.

The brief

Hemtex asked their icons to spread that summer feeling together with them and their products. With the Hemtex products in their own homes they created content to show a comfortable, beautiful and nice moment at home.


The icons got to choose whatever products they wanted and whatever scenery for their picture – as long as it was in their own homes. And in the caption they wrote about what they love about their home and how the Hemtex product added to that feeling.


The posts

A small selection of the chosen icon’s posts.

Campaign KPI's

The campaign went live 7 days after the brief was posted in the app, with great results, and Hemtex used the content of the icons in their own channels to create extra reach, engagement, and loyalty.

No. of icons



Brief to completion of campaign


Engagement rate

12 969

7 days

Let's talk.

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Döbelnsgatan 36B

113 52 Stockholm

+46 709 30 14 38


Islandsbrygge 79A

2300 Copenhagen

+45 31 39 51 73

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